Ranking on Google is getting difficult by the year. Google updates its metrics for ranking websites on a regular basis, this makes it quite demanding for both old and new websites to rank higher on Google search results. To keep your website ranking or to climb higher on search results, its important you take note of these following metrics.
How To Rank Higher In Google In 2020? To rank higher on Google in 2020, you need to optimize your user experience, crawl ability, contextual relevancy with value, and be authoritative.
There is no quick or fast way of achieving a higher ranking on Google. The secret to achieving a higher ranking on Google depends on your ability to come up with great content and obtain a good authority.
Google has a piece of advice on how to rank higher on their search engine result. But, you will also need to invest your time on the above hack-tips to enable your website to skyrocket on Google search results.
How To Rank Higher On Google In 2020?
For you to rank higher on Google in 2020, you need to understand SEO. SEO is how Google ranks websites, based on keywords and content optimization.
So if you decide to hire an SEO agency like Mississauga SEO expert Kittle or do it yourself, you must be familiar with these SEO strategies. For your website to rank on Google search engine, you should be able to get a hand on these secrets:
1. Your User Experience:
It is one of the most important aspects of your website. For your website to rank higher in the Google search engine, your website should be able to satisfy its users. This feat can be achieved through the website’s usability, design, and brand consistency.
Most times for Google to determine if your website meets the expectations of users and Google, there are some questions which are usually asked that cuts across the following categories
- Marketing Integration
- Content Value
- Brand Consistency
- Cross-device Compatibility.
It is pivotal that your website can answer these questions. Your user experience is key to how your website is ranked on the Google search engine.
2. Crawl Ability:
Your website’s crawl-ability is far beyond making sure that Google can “crawl” your website. You should be able to understand how your user thinks or at least their thought pattern.
When you understand how Google and your users navigate your website, then you can be able to construct relevant information structures, thereby helping your users to discover relevant information on your website.
Let the information structure on your website be a mirror image of how your web users think or close.
3. Contextual Relevancy with Value:
To rank higher on Google search engines, your website must have relevant content for both users and Google. It is one of the greatest secrets of ranking higher on Google search results. For your website to be contextually relevant, there are some points you must focus on, they include;
I. The Satisfaction Of The User’s Intent:
Your website must have a piece of content that will satisfy your user’s quest. On Google, you can find users metrics such as bounce rate, click-through rate and time on site. These user metrics are used to determine the relevance of your website content.
When trying to rank high on Google search results using a specific topic, your content must contain high-value content addressing the topic effectively. You can make use of the Gap Analysis which is a strategy used by SEO strategists.
The Gap Analysis works by taking inventory of current content and keyword targets. It then compares them to the topics and keywords relevant to the website in question.
II. Optimization Of Content For Both Google Search Engine And Users:
One- page elements such as title tags, keyword placement, use of multiple content types, topic modeling are used to optimize a piece of content for Google search engine. You can focus on some of these areas to optimize your website.
III. Scan-Ability Of Your Content:
The answer to your topic or subject must be easily seen within your website page. The content of your website must be easy for readers to spot when they come on your page.
Most readers tend to scan through web pages when in search of content. You can make use of header tags to differentiate sections and subtopics.
IV. Value Of Content:
This is key for the Google search result and readers. Your content should be able to explore the topic deeply for the understanding of your reader.
Make sure your website does not just give a sickly answer. When the answer is explored properly on your website, you should be able to experience higher Google ranking and value.
4. Be Authoritative:
After you can achieve the steps above, you will have to make sure your website has an authority which is the last part of ranking higher on Google. You can build authority on your website by earning links and sometimes referrals as votes.
It is the fastest means of ranking quickly on Google search engine results. You can accomplish this result when your website contains relevant content. High-authority websites can refer to your website.
Valuable content is more likely to earn links than less relevant content. So you can earn high-value links and increase Google traffic on your website by placing valuable content.
What Other Tips Can One Look Out For To Rank Higher On Google?
To stay top of Google search results in 2020, you should make sure your website most if not all of these tips incorporated into it.
- Latest Google SERP
- Audience and user intent
- Googles word trends
- Mobile Optimization
- Social media
- Voice search strategy
- Quality Video content