Painting is a trade that naturally thrives in any economy. However, a newbie in the business needs to watch his steps and seek advice to make the right moves. Starting in the industry, getting jobs might be slow, but if you know how to get leads, you can thrive.
How Do Painters Get More Leads?
This article contains ways that newbies in the trade can get more leads. While the focus is on painters in New Orleans, the methods exposed here are valuable for painters in any city:
1. Door to Door Advertisement
No one can advertise your business better than you can, and the best way to do that when you are just starting is by going from door to door. Before spending an hour or two, you would have got at least two or three leads.
Going to houses in the neighborhood lets you familiarize yourself with the people. You also improve your communication skills and interpersonal relations to enhance your success.
It would be best if you chose a neighborhood of high-income earners with houses that need painting and repainting. When you walk up to them, introduce yourself and say why you think they need a paint job – maybe there’s peeling in their walls, or the paint is wearing off.
Whether or not you have any of these reasons, offer to make an estimate of the painting for them, then you can return at a more convenient time to do that. Some persons may not express interest initially, but they will come around.
Referrals are a great way to get leads. Referrals thrive on reputation, so if you are at your work, do the job well. Doing great work will open doors for other works based on customers’ recommendations.
Not everyone does a good job. So if someone recommends you, there is the possibility of getting the job just by showing up. When you get referred, acknowledge the effort and thought to keep the doors open for more referrals to come in.
3. Lead Providers
Lead providers are companies that specialize in generating leads for several trades like painting, writing, carpentry, etc. Using lead providers is a great way to get leads because they provide a link between you and your customers.
There are several lead providers in New Orleans, like Mark My Word Media. Lead companies contact you on leads, and you turn which one you like into estimate.
Flyers can get you painting leads. Your flyers should contain viable information about your business. If anyone chooses to contact you, they will not be disappointed. You can distribute these flyers in the neighborhood and beyond. Flyers get distributed among people easily, and so does your trade.
5. Lead Groups
Lead groups are platforms that incorporate people from different trades. They usually have meetings at stipulated times where they network and exchange information on their various businesses. People do get some referrals from such gatherings.
6. Online Presence
In this digital age, the gap between the customer and the service provider has been tremendously shortened. People are a click away from contacting you if you have an online presence. A website is an excellent platform for getting painting lead.
Closely related to one is an online advertisement. Spreading your trade beyond the broad view your eyes can take in is healthy for business growth. Search Engine Optimization companies help improve the visibility of your company.
7. Lawn Signs
Lawn signs will generate leads for your painting. Most people think that lawn signs are just nuisances and will soon be cleared out of the way when you mount them. However, the chances of getting prospects from lawn signs cannot be denied.
People will not know you’re painting until they get the information. Lawn signs provide that information, more so to visual senses.
When painting, you can obtain permission from your client and mount a lawn sign. It will increase your referrals because people get to see you doing your job.
Also, if the sign stays longer than the duration of your work, you get your free advertisement extended. The information on the lawn sign should be boldly written to make it legible from a distance for those driving.
8. Family and Friends
Family and friends can be a great channel of leads for your painting. They can tell their friends and spread the information. Offer to paint their houses at a discount and have them advertise your business. They can write reviews on your business and showcase pictures of them.
9. Social Media
Social media can improve your leads and prospects. Advertise your details and that of your business. Put pictures of your works on social media, and it will circulate.
One method of getting painting leads is by networking with builders, estate agents and managers, and carpenters to have news of houses in need of painting. You might find contracts that are open for bidding.
How To Maximize Your Leads?
Succeeding as a painter in New Orleans does not rely solely on getting leads, but what you do with the leads. When you get a lead, do well to:
1. Contact the lead
This step is essential in turning a prospect into a customer. If you delay, the person might slip off your fingers.
2. Follow Up
The first discussion you have with the lead may not seal the deal. So that follow up conversation is necessary to convert the prospect into a customer.
3. Negotiate Well
This step calls for excellent marketing skills. If you do not negotiate well, the deal may be tilted to one side, and the other party will not be satisfied or pleased, and it is not suitable for business.
Starting in a new trade has its challenges, and one of them is getting customers. There are several painters in New Orleans so. You would want to consider the above tips in getting leads for yourself.